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Brewery Thoughts

The Slow Down

Things might be a little more mellow around here for a while, my wife Sarah is due tomorrow, and as it is our first kiddo, I'm kind of expecting to put everything else on the back-burner while we figure our some basics like, can you still legally drive on 2 hours of sleep? and why shouldn't the milk go in the pantry? It's weird to face a day that many refer to as "the best day of your life." High expectations but I imagine it won't, and she won't, disappoint. Good momentum in the past weeks though on the brewery front: Sent the first round of fundraising letters out, finalized the logo (merch coming soon), had very productive meetings with bankers who are very excited about our vision, just need a way to fit the nonprofit peg into the square business hole before they give us money.

Life is just really good right now. Thankful for that.

Catching Up

Apologies for the blogging hiatus all you on the edges of your seats, this may not satisfy, but I needed to post something to catch up. What's been going on in beer and breweries: Events:

1.) Board-member Mike and I went to a few Zwicklemania events, this is a super-fun day for people that like breweries - you get to tour breweries, I got a lot of great input from brewmasters, and you get loads of free swag and samples (HUB was the most generous by far). Don't miss it next year - WE MIGHT BE OPEN BY THEN!IMAG0995

2.) Grocery-Store Blind IPA Tasting. Always fun to nerd out and taste 10 regular ol' IPAs and rate them while trying to guess what you're having. So humbling, I got 2 out of 10 right and strongly supported the drinkable Bridgeport IPA. 10 Barrel Apocalypse won the night for me personally, pretty solid beer. Check out the host Dustin's blog for the full recap.

Brewing:

Since last post I've brewed the Rufus Red (one of my favorites), a German Pilsner which will be ready in like 8 weeks, and a single-hop pale with Ahtanum hops. Let me know if you want the recipes, no time to get into that now. I entered my recent IPA - the "Father Figure" in the blind IPA tasting, and despite not personally liking it very much at all, it beat out a few heavy-hitters, so that's always a good time.

Brewery:

Momentum has slowed a bit, I'm still waiting to hear back from the State that we've been approved as a nonprofit corporation, I feel like that is the last step really needed before kicking off fundraising. Yes, we need your money. We're up to five committed board members at this point, and that is perhaps the most exciting thing to me right now, spreading this vision and getting others excited and talking about it on their own. I'll do a post introducing those involved at some point.

Lastly, I don't know if you've heard of the Facebook or not, but if you have, Like us so we feel better about ourselves and you get more Ex Novo info.

Austin Beerworks - Branding Excellence

Austin Beerworks - Branding Excellence

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Ever just go to random brewery's websites to look around at what they're up to and if their beer looks interesting or if it looks like they're having fun? Yeah, me too. Check out Austin Beerworks - clean and visually appealing website (need someone to design one of these for me), recognizable and un-obnoxious branding, and hilarious beer descriptions. Maybe their beer isn't great (I've never had it) - but I'd still go to their brewery or buy a sixer at least once because they are winning on the marketing and humor front.

Ex Novo, learning on the weekend.